The wheels are in motion and members will be the first to know.
Stay tuned for a few more announcements in the coming months.
We still help people travel and experience the world.
Sit down with co-founders Scott and Brian for a tell-all about the year-long process of bringing Going to the world.
What started as Scott and his laptop quickly grew to a team of more than 60 people serving more than 2 million travelers. Through all this growth and change, we realized Scott's Cheap Flights was no longer the most authentic representation of the company and brand. It was time to retire Scott's Cheap Flights, expand the brand, and help our members think about travel beyond cheap flight tickets. We knew a world of greater travel possibility existed. Who better than our team of passionate travel experts to help people find it?
Our name and logo have changed, and our website and social handles are different. You’ll notice new colors, fonts, photos, and illustrations. But our mission remains the same, and the core experience of Going isn’t changing. Now, you can expect bigger and better things from us as we continue helping people travel and experience the world.
Not to worry, we haven't gone corporate, and we're still an independent business. We simply outgrew the name Scott's Cheap Flights. We're now a team of 60+ people, not just Scott, and our new name reflects this growth and more exciting things to come. We'll always remain on the traveler's side and strive to help people travel and experience the world.
Scott is still here! He’s our OG Flight Expert and loves working here. You’ll continue to see him contributing to Going travel guides, interviews, and newsletters, but he is more than happy to separate his name from the biz and to share the credit for all the great work we do at Going.
The short answer: thoughtfully and thoroughly. Really thoroughly. We reviewed over 3,000 names. Then put the best through trademark reviews, linguistics tests, and rigorous company-wide debates.
Scott’s Cheap Flights was a well-established name that spoke to our roots, plus it was human and approachable—members really like Scott (we do, too). Our new name needed to honor our past while allowing us to move forward, and also reflect our members’ (and our) collective obsession with travel. It needed to be timeless and borderless, avoiding trends and giving us room to expand and experiment. And it needed to be short and memorable—let’s face it, Scott's Cheap Flights was admittedly long, clunky, and confusing.
Going solves all this and does so much more. Going is about the most exciting parts of travel…sure, it’s about getting an incredible flight deal, but it’s also about the anticipation of an upcoming trip, the excitement of touching down in a new destination, and inviting the possibilities that travel can bring. Read more about our new name here.
Our design agency partners, Design Studio, set out to create the Going logo with legibility, playfulness, approachability, and a sense of motion in mind—and nailed it. Our logo uses oblique letterforms to communicate a sense of movement and momentum. The anti-clockwise arrow nods to our reverse-booking approach to travel. The loopy, twisty capital G represents the unexpected journeys you can expect when you book a Going deal. Read more about our new logo here.
Yes. We have updated our social media handles to reflect our new name. Look out for notifications on those channels.
We’d love to hear from you. Please submit feedback here.
While we don’t have a mobile app just, we can tell you that the wheels are definitely in motion :) When we’re ready to launch, our members will be the first to know! We’ll also share the news on our social media channels, so feel free to follow us on Facebook, Instagram, and Twitter to stay in the loop.
Your current membership isn’t changing at all. Whether you’ve just signed up or have been with us since basically forever, you’re good. All the features and benefits you enjoy now will remain the same, and we’ll be adding even more exciting product features in the coming months.
Good news, your referral code will still work and you can continue earning free months of Going by telling your friends and family about us. Your updated referral code can be found on the “Invite” page of our new website, but if you’ve already sent a friend your old SCF referral code, that will work as well!
You can access your account at going.com with your existing email and password. You won't need a new account and your password does not need to be reset.
Yes, not to worry, your contract is still valid, and the next time it renews we will be sure to update the verbiage to reflect our new name.
Your group’s current membership isn’t changing at all. All the features and benefits you enjoy now will remain the same, and we’ll be adding even more exciting product features in the coming months.